When Brainsuite first explored AI in marketing in 2019, the focus was clear: Predictive AI was the gold standard. It helped businesses recognize patterns, make forecasts, and make data-driven decisions. Industries like healthcare, maintenance, and advertising effectiveness all relied on predictive models.

In recent years, artificial intelligence has become a cornerstone of business innovation. However, many companies struggle to move beyond initial excitement to successful implementation. AI projects often start with great enthusiasm but fail due to unclear goals, lack of user adoption, or strategic misalignment.

Artificial Intelligence (AI) is reshaping industries by automating processes, enhancing decision-making, and creating new growth opportunities. Yet, AI alone doesn’t guarantee results—it’s how it’s integrated into your organization that really matters. According to BCG research, the true business value of AI emerges when both people and processes are primed for this transformation.

In our latest webinar, Brainsuite co-founder Dr. Dirk Held explored how AI-powered pretesting is transforming creative evaluation. The key insight? AI does not replace traditional market research; instead, it enhances it—filling in the gaps where traditional consumer research falls short. 

Category managers face a critical challenge: proving and improving shelf performance at scale while moving quickly enough to capture market opportunities. Traditional methods have their merits, but today’s fast-paced market demands a more sophisticated approach. Discover how leading brands are empowering their teams with science-driven solutions to make faster, more confident decisions that deliver measurable growth.

Discover four key AI marketing trends for 2025: data governance, combined AI, quality control, and personalization. Learn how leading brands drive effectiveness at scale.

Did you know that your brain makes purchase decisions before you're even consciously aware of them? For category managers, understanding these split-second neural processes is becoming a crucial competitive advantage. While ensuring product availability remains important, the real magic happens when we tap into how the brain processes visual information at the shelf. 

Let's face it – category management in the fast-moving consumer goods (FMCG) sector has always been about the art and science of maximizing sales through effective product placement.

But here's the challenge: in today’s crowded retail environment, even the most experienced category managers face an overwhelming array of challenges.

The rise of Generative AI (GenAI) has transformed the way marketers think about content creation. Its ability to generate content at scale, whether it’s copy, images, or even videos, has captured the industry’s attention. But while GenAI offers exciting possibilities, it’s important not to overlook Predictive AI, which plays a crucial role in guiding strategic decisions and ensuring content effectiveness.